Helping Small BusinessesGet Business Done
Marketing and research are vital components of a healthy small business. But, of all the possible doors to go through, which do you choose?
If you don’t have the time or resources to get it done, we can help.
A website is an efficient, powerful and flexible tool for promoting your business. However, building a website yourself or hiring someone to create one for you can be inefficient and frustrating. Even worse, it can consume your valuable time.
You need a website. However, you just don’t need to manage the process yourself.
The Research Department helps smaller companies produce effective websites in a timely and economical fashion. Most importantly, our WordPress based system is easy for almost anyone to manage. If you can use Microsoft Word, you can manage a WordPress website.
The advantage of this approach is that you don’t have to rely on a programmer for smaller updates. Plus, you are able to make timely updates quickly and easily.
Our interview process enables us to make a recommendation on a basic design approach. We then manage the development process (with as much input as you desire), populate the initial website with the necessary content AND help train you or your staff on how to update your website.
If you want a website, but not the headaches, contact us to discuss your project.
For some examples of our work, click on one of the images below to view the fully designed site.
This state-based professional association wanted to upgrade their website with a more modern appearance while also gaining a more user-friendly interface for the members who would manage their site. A key feature is the “find an installer” function, as a simple yet effective tool for all their active members to get their listings displayed. This site was built using WordPress.
A unique aspect of this law firm is that they help Connecticut residents with Diminished Value losses, specifically the loss in value their cars suffer when they are the victims in a car crash. This site features several efforts to help educate people about the little-known but vitally important nature of this law. These efforts include live video, explainer or whiteboard videos, an infographic and several specific landing pages for potential referral sources like auto body shops, other attorneys and car dealerships, plus a blog to highlight the various ways Diminished Value can come into play.
This startup needed a brand identity (logo and business card) as well as a website that explained the services they offered. The branding elements from the logo (text and colors) were carried over to the site. The goal of this site is to drive conversion (phone calls or form submissions) and that call-to-action is featured throughout.
This credit card processing provider wanted to shift their website from a Wix-based platform to WordPress. In addition, they wanted to try a non-traditional approach to how their services are typically presented. After lengthy discussions, an approach to target specific categories of businesses was selected. Also, the lower section of this very mobile-friendly website highlights many of the typical questions or problems people have when dealing with credit cards. All of the pages are linked to Infusionsoft forms to help capture any inquiries.
The Mid-State Association of REALTORS, focuses on supporting and educating its real estate members. They wanted a site that could help recruit new members while also offering easy access to class listings and registration for current members from a third-party service. We integrated the service’s calendar and registration module. A new logo, style guide and business card were added to the project to create a more modern look.
A local home care service agency, this client sought to have a contemporary website designed geared towards inquiries from prospective clients. We featured a contact form at the top of the home page and prominent placement of contact forms and a click-to-call phone number throughout the interior pages of the website.
A new business, Levy Media Productions was looking for a website to serve as its home base on the Internet. We selected WordPress and integrated a Twitter plug-in as well as MailChimp to provide additional functionality for the site. The blog features both text and video-based posts, which enable the business owner to highlight their area of expertise.
Enfield Auto Restoration, a local vintage car restoration business, had a very old website built using a proprietary system. The site wasn’t generating any inquiries to the business and was difficult to update. We switched to the WordPress platform, redesigned the site and overhauled the image library – both with new photography and scanning multiple archived images. The new photos went into a customized image gallery that enabled the user to sort by vintage or country of origin.
A Connecticut-based law firm that had no website wanted a presence on the internet to highlight their areas of practice. We helped to coordinate the new photographs of the attorney as well as selecting necessary stock images to help flesh out the site design.
A pediatric dentist based in Farmington, CT, Dr. Elizabeth Alligood wanted her website to reflect her practice (and her love of the color purple), friendly, warm and welcoming. Excellent photography helped to capture representative scenes in her office and we were able to take the services they offer and put them in an user-friendly order on the website. Additional help was provided to secure the business’ listings on Google, Yelp, and Bing.
Attorney Dion had an older website that was hard to maintain and that was priced at a higher than necessary level based on her needs. She wanted a website, but nothing complicated and something that fit her budget. We worked with her to shift to the Squarespace system, which would require little maintenance and also is very user-friendly for her to update. A training session was provided via screen sharing.
Liberty Home Care wanted to be able to design their website in-house, but needed guidance. We helped them setup and claim their domain and then provided a template using the SquareSpace system and then trained them on how to add content to their new site. This was a cost-effective and user-friendly solution for this business.
Chris Sheridan is a coach, educator, and storyteller who works with executives and businesses. We worked with him to develop a corporate identity package – logo, style guide, business card, thank you card and envelopes – as well as his website. For his site, he wanted to feature the idea of storytelling and we searched for a non-traditional home page image that could convey that idea. A prolific writer, we made sure to integrate his Twitter feed on the home page and provide a well-designed space for his blogging.
We’re ready to listen.
PO Box 271872, West Hartford, CT 06107