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Marketing, writing, the meaning of life and other stuff
How to Navigate the Digital Maze of Advertising For Your Connecticut Small Business
Many business owners realize the importance of digital marketing but are uncertain which channels to choose. The confusion arises because it can be challenging to grasp how different platforms operate in the online advertising maze. To make things more complicated,...
How Internet Scammers Can Target Your Connecticut Business – And How to Thwart Them
Many of the internet scams designed to fleece individuals are easily adapted or refined to target businesses. Businesses have always been a lucrative source of income for thieves like fraudsters, and as the digital age has progressed, so have methods of deception that...
Why Blogging and Quality Content is One of the Best Website Investments for Your Connecticut Business
If your website lacks a strong blog section, you could be missing out on multiple opportunities to expand your business. Ask yourself these questions: Are you informed and passionate about your industry, service, and/or product? Do you stay on top of changing trends,...
How to Deal with Negative Online Reviews of Your Connecticut Business
“There is only one way to avoid criticism. Do nothing, say nothing, and be nothing.” ~Aristotle. That’s deep right? Criticism, the bad or constructive kind, is almost a constant for businesses. Some clients/customers can pass along criticism in a helpful...
Videos For Your Connecticut Business Website: What To Think About
There is the saying "A picture is worth a thousand words." So, how many words are videos worth? Are you familiar with the term TLDR? It stands for "Too long. Didn't read." Sometimes, it's just the case that people don't want to read the text on your website or...
What Is an SSL Certificate and Why Do I Need It For My Connecticut Website
Have you ever noticed the little padlock image to the left of a website address in your browser and wondered why some sites have them and others don’t? The padlock indicates a site is secured with a Secure Sockets Layer (SSL) certificate. If your business website...
No, Google Isn’t Calling You About Your Connecticut Business Listing
Unsolicited calls and phone scams are two of the most annoying things about owning a cellphone, and they seem to be more common than ever. Those of us that are too curious or polite to ignore an unknown number often deal with many cold callers, robocalls, and scam...
It’s Okay If You Don’t Want To Become an Local Business Internet Guru in Connecticut
There are so many businesses that advertise on the Internet that it's practically impossible to understand how they do it. Some use paid advertisements, others use social media networks and even more make videos that tie into third-party sales sites. Unless you're an...
How online reviews help to grow your Connecticut business and how to get them
Today many consumers make purchasing decisions based on Google reviews and a variety of other online resources that provide customer feedback. It's essential for businesses engaging in digital marketing to be aware of what others are saying about them in reviews...
Small businesses, marketing, SEO and the reality of not having enough time
Running your own business, or a small business can be a fantastic experience. You have the capacity to pursue a calling, make decisions, and be the captain of your own ship. However, that ship won't sail itself. Beyond providing the primary goods and/or services for...
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