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Questions when hiring a marketing person or agency. And a few to ask yourself.
Questions to ask your marketing person or agency. And a few to ask yourself. Before you start a...
Essential Qualities of a Great Web Hosting Company
Picking a good web host is essential for several reasons. This company will provide the infrastructure that keeps your website up and running. You also need to consider price, features, performance, and support. For example, does the host support industry-standard...
Why doesn’t my business rank on Google?
This is a pretty common question for small business owners in Connecticut and all across the United States. There isn't a single easy answer, but we're going to explore one of them here. The short version of what you will read below is the having useful,...
What Should I Blog About?
TLDR: Thinking about the questions that your prospective clients and current clients ask on the phone is a great way to identify blog topics. If you hear the same questions several times in a month (or find yourself saying the same thing over that period), those are...
Why Your Website Needs to Be Mobile-Optimized, how to check if it is and what to do about it.
92% of searchers will pick businesses on the first page of local search. Thinking about how potential customers use technology to find goods or services you offer is crucial for your Connecticut small business. This is especially true when it comes to the exponential...
Website Hosting Services and Domain Registrars – What You Need to Know for Your Small Business Website
If you're running your own small business, a website gives you a powerful marketing tool to stay engaged with existing customers, attract new ones, and strengthen your brand awareness. Your website is your company headquarters on the Internet. Yes, I know that...
How and why Connecticut Small Businesses should think about tracking their customers
Tracking how new clients find you is crucial for any small business. It plays a key role in expanding your business by helping you fine-tune your marketing efforts and your brand message. It also helps you to: Reveal weekly/monthly/quarterly trends about how people...