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Why Your Business Isn’t Showing on Google in Connecticut (Even If You Have a Website)
If you’ve ever searched for your own business and struggled to find it - or worse, couldn’t find...
Website Hosting Services and Domain Registrars – What You Need to Know for Your Small Business Website
If you're running your own small business, a website gives you a powerful marketing tool to stay engaged with existing customers, attract new ones, and strengthen your brand awareness. Your website is your company headquarters on the Internet. Yes, I know that...
How and why Connecticut Small Businesses should think about tracking their customers
Tracking how new clients find you is crucial for any small business. It plays a key role in expanding your business by helping you fine-tune your marketing efforts and your brand message. It also helps you to: Reveal weekly/monthly/quarterly trends about how people...
Connecticut Small Business Digital Asset Management Tips
"An ounce of prevention is worth a pound of cure." - Benjamin Franklin There are many headaches associated with running a small business in Connecticut. Payroll. Taxes. Bookkeeping. Many of them are unavoidable. This post is about the avoidable mistakes that I've...
Connecticut Small Business Digital Marketing 101
They say you can't teach an old dog new tricks, but adapting to new business practices and opportunities in the digital age is crucial as ever-evolving technology drives constant changes for small businesses. It might be worth learning to "fetch" some of these ideas...
How to Navigate the Digital Maze of Advertising For Your Connecticut Small Business
Many business owners realize the importance of digital marketing but are uncertain which channels to choose. The confusion arises because it can be challenging to grasp how different platforms operate in the online advertising maze. To make things more complicated,...
How Internet Scammers Can Target Your Connecticut Business – And How to Thwart Them
Many of the internet scams designed to fleece individuals are easily adapted or refined to target businesses. Businesses have always been a lucrative source of income for thieves like fraudsters, and as the digital age has progressed, so have methods of deception that...