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Marketing, writing, the meaning of life and other stuff
How to Deal with Negative Online Reviews of Your Connecticut Business
“There is only one way to avoid criticism. Do nothing, say nothing, and be nothing.” ~Aristotle. That’s deep right? Criticism, the bad or constructive kind, is almost a constant for businesses. Some clients/customers can pass along criticism in a helpful...
Videos For Your Connecticut Business Website: What To Think About
There is the saying "A picture is worth a thousand words." So, how many words are videos worth? Are you familiar with the term TLDR? It stands for "Too long. Didn't read." Sometimes, it's just the case that people don't want to read the text on your website or...
What Is an SSL Certificate and Why Do I Need It For My Connecticut Website
Have you ever noticed the little padlock image to the left of a website address in your browser and wondered why some sites have them and others don’t? The padlock indicates a site is secured with a Secure Sockets Layer (SSL) certificate. If your business website...
No, Google Isn’t Calling You About Your Connecticut Business Listing
Unsolicited calls and phone scams are two of the most annoying things about owning a cellphone, and they seem to be more common than ever. Those of us that are too curious or polite to ignore an unknown number often deal with many cold callers, robocalls, and scam...
It’s Okay If You Don’t Want To Become an Local Business Internet Guru in Connecticut
There are so many businesses that advertise on the Internet that it's practically impossible to understand how they do it. Some use paid advertisements, others use social media networks and even more make videos that tie into third-party sales sites. Unless you're an...
How online reviews help to grow your Connecticut business and how to get them
Today many consumers make purchasing decisions based on Google reviews and a variety of other online resources that provide customer feedback. It's essential for businesses engaging in digital marketing to be aware of what others are saying about them in reviews...
Small businesses, marketing, SEO and the reality of not having enough time
Running your own business, or a small business can be a fantastic experience. You have the capacity to pursue a calling, make decisions, and be the captain of your own ship. However, that ship won't sail itself. Beyond providing the primary goods and/or services for...
Website design makeover…does your website need one?
Websites are funny things. You can't touch them, but they can rub you the wrong way. For the longest time, developing a website that represents your business in a professional fashion was a time-consuming and potentially expensive affair. Webmasters could be...
Better writing is gooder. 3 steps to consider for better writing skills.
I'm not sure what caused me to be so compulsive about better writing skills, especially as I look at someone's writing skills when I receive an email, letter or look at a flyer. It might have been my 9th grade English teacher who savaged pretty much everything I...